Ad Campaign-UK Insurance Broking Company
In an effort to promote the insurance products to a younger audience, obviously males in particular, the latest campaign from UK Insurance Broking Company, Trident, features three scantily-clad models bouncing up and down (in slow motion, a-la-Baywatch) on pogo sticks.
‘The Trident Girls’ online advertisement, released on October first week and received a lot of attention on YouTube, generating over 150,0000 views in the first 7 days, The advertisers alert the viewer from starting of the video “This film about the insurance”..
It seems insurance world need overhaul to attract youngesters!
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